Home / About Us
ABOUT US
About Us
From fresh vegetables in 2013 to Singapore's leading F&B supply chain platform. We believe a reliable supply chain is the foundation every restaurant builds on.
Chain-grade supply for every restaurant
ebuy Fresh (Ebuy Pte. Ltd.) was founded in 2013, supplying fresh vegetables to F&B businesses before expanding into fruit, meat, frozen goods, and dry seasonings. Today we supply 2000+ F&B merchants island-wide; chains such as Haidilao, Tanyu, and Xiang Xiang Hunan Cuisine have been customers for years.
Our in-house ERP and warehouse systems run everything from sourcing and picking to delivery and settlement, backed by our own refrigerated fleet and 7×24 support — from early-morning inbound to pre-dawn delivery. In 2022 we extended into Johor, Malaysia; since then, prepared-ingredient processing, supermarket wholesale, consignment retail, and premium custom services have all launched, alongside process and systems work for restaurant chains.
Why we started, where we are going
MISSION
Fresher ingredients, fairer prices, for this city’s daily meals
Fresh, quality ingredients within reach of every restaurant and every household.
VISION
Bring traditional wholesale into the digital era
Use technology and AI to reshape the fresh-food supply chain and become the region’s leading intelligent supply chain platform.
Growing alongside our merchants
Started with fresh vegetables
Focused on Singapore’s F&B businesses; sales passed S$1 million in the first year.
Annual sales passed S$10 million
With the long-term trust of chains such as Haidilao and Tanyu, sales passed S$10 million in year five.
In-house systems end to end
Our ERP and warehouse systems connected the full process; the same year we launched B2C, delivering fresh food to homes.
A regional footprint
Operations extended into Johor, Malaysia — the first step toward a regional supply chain.
Diversified models took shape
Prepared-ingredient processing, supermarket wholesale, consignment retail, and premium custom services rolled out, with process and systems integration for chains — revenue stepped up to S$63 million.
AI and human–AI teamwork
The open supply ecosystem keeps expanding, with AI digital workers driving the platform toward an intelligent supply chain.
Trusted by F&B, year after year
“Freshness is consistent and the cold chain holds all the way. Deliveries are punctual — we have never missed an opening.”
“Consolidated billing across outlets saves us real work, and the app keeps everything clear. Pricing is competitive and support is quick.”
“Orders usually arrive within an hour or two, and shortfalls get topped up fast. Buy now pay later eases our cash flow too.”
S$1M to S$63M in twelve years
Shape the next decade of fresh-food supply
Join us as a customer, partner, or team member — alongside 2000+ merchants.